In-person meetings allow for immediate exchange of thoughts, feelings and reactions, which leads to better communication, understanding and faster resolution of problems, which can be more difficult in remote communication.


By interviewing and analysing the customer’s preferences and priorities, the company can better understand exactly what the customer wants and what is most important to them.


Active search for solutions stimulates creativity and innovation, which can lead to finding new ways to solve problems or improving existing solutions.


Optimization of needs and costs eliminates unnecessary expenditures and reduces waste of resources, leading to savings and increased profitability of operations.